Swachch Bharat Abhiyan is just a case of too many brooms and way too much advertising

May 27, 2017

 

AiresthumbAIRES RODRIGUES | On 2nd October 2014 the Swachh Bharat Abhiyan was launched across the country amidst much fanfare. High expectations were raised but the cleanliness drive has however remained a mere paper tiger with the campaign miserably faltering while crores have been poured down the drain only promoting Prime Minister Narendra Modi and the BJP.

Even in a tiny State like Goa it has been a total failure as garbage continues to be mounting and accumulated all over. The situation is only worsening and has infact reached a point of crisis.  The drive to ensure cleanliness and sanitation has to be a people’s movement and not a political one.

The crores of rupees squandered by the Government on the media blitz for this campaign would have brought smiles and cheers to the poor and downtrodden if all that money was instead judiciously spent for their upliftment. But under the guise of Swachh Bharat what has infact been cleaned over the last almost three years is only the State coffers.

Only photo ops and crores down the drain
Only photo ops and crores down the drain

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